Monday, March 23, 2009

Modern Australian fashion


Modern Australia has a unique fashion style that is able to be clearly distinguished from European fashion lines. Whereas European fashion has a more tailored approach, Australian fashion has a more casual approach.Fashion is distinguished from dress by its nature in that is been fashioned or created, often by hand, and it reflects the prevailing styles in 'polite society' rather than being based on function. Fashion can be defined by colour, cut, cloth, garment type, garment styles and interpretation of looks. Many of Australia's top designers have been inspired by an extraordinary range of Australian fashion textiles and cultural influences. In turn, Australian creations, such as those by Wayne Cooper, Collette Dinnigan, Akira Isogawa, Lisa Ho, Martin Grant, Carla Zampatti, Easton Pearson, Michelle Jank and Nicola Finetti are in global demand.

Cloth and colour
Chinese and Japanese silks and Egyptian cottonsChinese silk embroidered shawls and Chinese surcoats brought into Australia by Chinese Australians in the late 1800s through to the 1930s have influenced the choice of cloth, cut and colour of Australian fashion. Women in the 1920s and 1930s wore silk and embroidered evening coats and overblouses made of chiffon, georgette or velvet, which borrowed heavily from the prevailing Chinese influences in cut and colour as well as using locally sourced materials.These items were worn over decades and have a place in place in the living memory of women's wardrobes, such as a tangerine coloured georgette evening coat, labelled by Freebody & Debenham in 1920, with long sleeves and the hem set off by broad bands of figured black and tangerine ground velvet (H6214). Japanese silks have also been influential - evident in Akira Isogawa's collections of the 1990s based on his mother's kimonos. In 2002 Isogawa reinterpreted a turn-of-the-century hand-ruched silk taffeta frock to create a shawl from silk velvet. Isogawa's work is distinguished by his use of transparent fabrics, layering of garments, unusual combinations of textures and fabrics and his re-use of antique kimono fabrics and traditional Asian textiles. Silk organza and other lightweight silks are a favourite cloth for Nicola Finetti and Collette Dinnigan. Finetti and Dinnigan dresses are renowned for the way they drape and sculpt bodies in a wearable albeit subtle cut, often to sensual dramatic effect. In 1995, Collette Dinnigan was the first Australian to mount a full-scale ready-to-wear parade in Paris as invited by the 'Chambre Syndicale du pret-a-porter des courtiers ets createurs de mode'.
Cut and garment type
The choice of colour and cloth in combination with an outdoors life and a 'greater freedom' with which Australians express themselves has contributed greatly to an Australian sense of fashion, in the cut and garment types.Australian women know what they want to wear and their choice may vary considerably from what European and American women wear. They want to be comfortable and favour a casual attitude. Australian women tend to be tall, with good figures, which means they can wear pants and jackets, for instance, with flair and style.Symons 1983 in Craik, 2006
Coats and stoles 1920s - 1930s
The cut and style of overdresses and coats in Australian fashion have been influenced by Chinese and Egyptian surcoats and Japanese kimonos. Formal and informal Chinese surcoats were brought into Australia by Chinese Australians in the latter half of the 19th century. Egyptian 'Asyut' embroidered cotton coats purchased in Cairo were popular with ship passengers travelling between Great Britain and Australia from 1900 to the 1930s.In the 1920s and 1930s, the cut of these coats was translated into a more casual and flowing line using lightweight silks and local fur and down for decoration. A black and white chiffon silk velvet evening coat with pikle floral patterning made around 1920 has its sleeve and neck edges trimmed with broad bands of black swans' down - an exquisite light sensual combination showing definitive Chinese, Egyptian and native Australian influence (H6024). Designers and dress makers made use of locally available Chinese fabrics, interpreting the popular style in surcoats and overblouses, like 'Rosetta of Clifton' and 'Franosa' (H6017), who created a hip-length woman's overblouse in black chiffon with a crossover front and loose long sleeves, about 1928.
Trousers and jackets 1930s -
present Trousers were adopted by the squatters' daughters and the aviatrix of the 1930s, and this contributed to trousers becoming a popular icon of the modern Australian woman. In the 1940s, women's experience in war time, including their contribution to the Women's Land Army, cemented the popularity of trousers for Australian women. In the 1960s, Australian designer Joseph Saba began cutting trousers as part a response to the new uncomplicated chic styles of the 1960s. Since the 1980s, Carla Zampatti has been renowned for her cut and interpretation of jackets and trousers, mixing traditional Italian styling with post-modern references to create a distinctive cut using cloth, such as linen and lightweight wool, suitable for the Australian climate. Zampatti is regarded as taking women's business clothes into understated, elegant feminine styles.
Frocks - the mini skirt 1965 -
present The cut of frock which has had most influence on Australian fashion was the mini skirt worn by English model Jean Shrimpton at Derby Day at Flemington Racecourse in Melbourne on 30 October 1965 (Image ID 1754900). 'The Shrimp' left many VRC members aghast when, as a judge for Fashions on the Field, she wore this simple - and, at the time, revealing - outfit, sans gloves and hat, to Derby Day. Prue Acton, a young 21-year-old fashion designer in Flinders Lane, Melbourne, responded by supplying mini-dresses to her clients: 'Overnight we were cutting the skirts. We were cutting two inches off, and the next week, another two and another two. By Christmas we were up to something quite disgusting' (Interview with George Negus, ABC TV, 29 April 2004).The young Australian designers of the 1960s recognised that, universally, young men and women no longer wished to dress like their parents. They created garments that were 'inexpensive, uncomplicated and chic'. The new 'look' was a fusion of image and attitude created through fashion, make-up, accessories and hairstyles. The new Australian fashion was:a clean, well-scrubbed beauty, dead-level gaze and complete disregard for compromise or artifice. They go with their generation in a very Chelsea direction... these are the girls who will wipe the fashion slate clean and scrawl on it with their own straightforward, but unmistakable signature.Flair, February 1964 Central to this was the establishment of the boutique with its mass-produced, ready-to-wear designs and fast turnover. This transferred what had previously been the preserve of the elite to a mass audience. Prue Acton is said to have led the democratisation of fashion and laid the foundations for today's fashion industry through the process of converting her young girl's dress label into an international enterprise. Prue Acton was described as someone who 'effortlessly created fashion in the Australian vernacular' (Humphries, 1996).The mini-dress demonstrated the quintessential baby-doll look - synonymous with the 1960s - which displaced the womanly 'New Look' silhouette of the 1950s. Skinny pinafores, cut-away shifts and hotpants all represented new types of garments. Martin Grant, established in Paris since 1992, has continued this preference and is well known for his finely cut, classic-lined signature dresses, coats and capes. His first collection on the official schedule of the Paris couture fashion runway shows of Paris Fashion Week was presented in 2006. Martin Grant began his career in Melbourne in the early 1980s and was named the Cointreau Young Designer of the Year in Sydney.
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